In mostly target group-specific focus groups, we discuss attitudes, explore behavior, carve out needs, or evaluate concepts. Focus groups thrive on group-dynamic processes, on ideas of individuals being picked up by others, or on controversial discussions that help to illuminate and understand the research topic from different perspectices.
In-depth (One-on-One) Interviews
In-depth interviews are particularly suitable for topics
In explorative one-on-one discussions we find out lifestyle habits, usage motives and needs.
We always recommend ethnographic interviews if it is particularly important for the research question to get to know the consumer or user in his real living environment. We visit the respective participants at home and:
Our clients can benefit from diaries in different ways: