Dr. Sandra Klee-Patsavas

 

Since 2007, I've been working as an enthusiastic qualitative market researcher with great curiosity about people and correlations. For 12 years, I have managed international basic and ad hoc studies for the notable qualitative market research institutes GIM Gesellschaft fuer Innovative Marktforschung and Spiegel Institut, and accompanied customers in the user-centered development process. Finally in 2019, our sense for entrepreneurship called us to found the MOVE Research and Consulting GmbH. I enjoy working on new tasks for our customers in every study, and finding meaningful answers to their research questions. 

 

My core tasks at MOVE Research:
Focus on Qualitative Research

  • Interviewing and moderation techniques 
    • Explorative interviewing
    • Moderation of focus groups
    • UX: Observational interviews
  • Methods for Ideation-/Co-Creation-Workshops
    • Synectics
    • Brainwriting 6-3-5
    • Osborne Method

Konstantin Patsavas

 

As an industrial engineer and former Senior Staff in medium-sized and global enterprises, I have great know-how in the fields of automotive, industry, and electronics. For 14 years I have analyzed markets, led interdisciplinary project teams in well-known corporations like the SKF Group or Webasto, and carried out negotiations with business partners in Europe, Asia and the USA. I know what moves these industries and understand the regional differences and needs of the markets. 

Since we founded MOVE Research in 2019, I've switched perspectives and now work as a service provider for clients from the above-mentioned industries. As market researcher I get to examine the reasons and motives for the behavior of target groups and individual consumers, which in turn move markets globally.

 

My core tasks at MOVE Research: 
Focus on Quantitative Research

  • Price Sensitivity Meter and Purchase Probability
  • KANO Model
  • Customer Satisfaction
  • Conjoint Analyses
  • UX Research, e.g. testing and measuring with:
    • UEQ, SUS, ASQ, UMUX, NPS
    • Online Communities
    • Recording of real usage situations
    • Mobile Diary and/or feedback formats

Together We Are a Team

In our private lives, we teamed up over 20 years ago. Today, we combine our strengths in our joint business MOVE. Together we are simply more than the sum of our individual parts. For us, 1 + 1 equals 2 + x.

And What Does MOVE Mean? 

The name MOVE fits us well as we keep moving, always looking for challenges and new impulses. After some research on genealogy, we also know why this is: "Patsavas" is a Greek name derivation of the French "Passe-avant" (= move forward). During the Frankish period in Peloponnese in the 13th century, Baron Jean de Neuilly built the castle "Passavas" in Southern Peloponnese.