We search for needs and derive usage requirements.
Target Group Research
With ethnographic research, we observe lifestyles and value systems of specific target groups.
We test products and services, integrate customers’ view when analyzing their markets.
We look into all major markets, find differences in usage habits and regional product requirements.
We explore customer behavior and customer satisfaction at the point of sale.
We combine methods to develop tailor-made solutions for complex research questions.
Which Questions Do We Provide Answers for?