Institute for Qualitative Market Research

Based in the Munich Area | International


For our customers, we uncover what's behind the scenes, observe trends and changes within markets.

We examine user habits and target group needs.

Consumer insights guide you throughout product development.


Which Questions Do We Provide Answers for? 

User Research

We search for needs and derive usage requirements.

Target Group Research

With ethnographic research, we observe lifestyles and value systems of specific target groups.

Product Research

We test products and concepts, integrate the customers’ perspective in the analysis of the competitive environment.

International Research

We look into all major markets, find differences in usage habits and regional product requirements.