Institute for Qualitative Market Research
Based in the Munich Area | International
For our customers, we uncover what's behind the scenes, observe trends and changes within markets.
We examine user habits and target group needs.
Consumer insights guide you throughout product development.
Which Questions Do We Provide Answers for?
We search for needs and derive usage requirements.
Target Group Research
With ethnographic research, we observe lifestyles and value systems of specific target groups.
We test products and concepts, integrate the customers’ perspective in the analysis of the competitive environment.
We look into all major markets, find differences in usage habits and regional product requirements.
Strictly necessary cookies guarantee functions without which this website would not function as intended. As a result these cookies cannot be deactivated. These cookies are used exclusively by this website and are therefore first party cookies. This means that all information stored in the cookies will be returned to this website.
Functional cookies enable this website to provide you with certain functions and to store information already provided (such as registered name or language selection) in order to offer you improved and more personalized functions.
Performance cookies gather information on how a web page is used. We use them to better understand how our web pages are used in order to improve their appeal, content and functionality.
Marketing / Third Party Cookies originate from external advertising companies (among others) and are used to gather information about the websites visited by you, in order to e.g. create targeted advertising for you.