Institute for Qualitative Market Research
Based in the Munich Area | International
For our customers, we uncover what's behind the scenes, observe trends and changes within markets.
We examine user habits and target group needs.
Consumer insights guide throughout product development.
We apply megatrends as digitization, sustainability and demographic change to help our customers develop new services and products.
Increasing environmental and health awareness, continuing urbanization and an aging society call for new, innovative solutions. Whether in the vehicle, in a healthcare product, on the go, or in our homes.
Our Core Markets