Institute for Qualitative Market Research

Based in the Munich Area | International

 

For our customers, we uncover what's behind the scenes, observe trends and changes within markets.

We examine user habits and target group needs.

Consumer insights guide throughout product development.

We apply megatrends as digitization, sustainability and demographic change to help our customers develop new services and products. 

 

Increasing environmental and health awareness, continuing urbanization and an aging society call for new, innovative solutions. Whether in the vehicle, in a healthcare product, on the go, or in our homes. 

Our Core Markets

Mobility

  • Urban Mobility
  • E-Bike / E-Scooter
  • Sharing Services
  • Multimodal Mobility

Automotive

  • E-Mobility
  • Smart Car
  • Autonomous Driving
  • Brand and Target Group

Health Technology

  • Personalized Products
  • App Control
  • Connectivity
  • B2B / B2C

Home Appliances

  • Internet of Things
  • Mobile Devices
  • Smart Home
  • Power Pack Solutions