Institute for Qualitative Market Research
Based in the Munich Area | International
For our customers, we uncover what's behind the scenes, observe trends and changes within markets.
We examine user habits and target group needs.
Consumer insights guide you throughout product development.
Which Questions Do We Provide Answers for?
We search for needs and derive usage requirements.
Target Group Research
With ethnographic research, we observe lifestyles and value systems of specific target groups.
We test products and concepts, integrate the customers’ perspective in the analysis of the competitive environment.
We look into all major markets, find differences in usage habits and regional product requirements.