We are experts in qualitative market research with a wide range of experience in both frequently used and highly specialized face to face and online methods.

Online Methods

Mobile App

We use a very user-friendly mobile app solution for smartphones e.g. for research on touch points / customer journey or for documenting routines.

  • Record spontaneous impressions and actions immediately
  • Upload photos and videos
  • Push questions and answer in real time

Many advantages:

  • Spontaneous entries are genuine and unreflected
  • This makes it easier to understand impulsive decisions
  • Routines are recorded more reliably throughout the day

Online Communities

Online communities live from the asynchronous exchange of participants similar to a forum and the social processes over a longer period of time (find and verbalize your point of view, react to other respondents).

In an online community, we usually embed other online tools, such as diaries, mobile app, questionnaires or evaluation / voting buttons for quantifiable results.

Online Diaries

  • Diary as an ethnographic perspective. Selfies, photo documentation of the home environment, family life or everyday experiences: We work with online diaries based on user friendly mobile app solutions.
  • Diary to prepare for the topic. Participants of the study deal with the topic before the individual interview or focus group. This helps them to come to the interview prepared and engaged.
  • Diary for documenting habits. Participants can document their routines and activities. This is helpful as sometimes consumers (usually unintentionally) misjudge their own habits and give incorrect descriptions in the further discussion without a preparatory diary. 

Face to Face Methods

Focus Groups

In mostly target group-specific focus groups, we discuss attitudes, explore behavior, carve out needs, or evaluate concepts. Focus groups thrive on group-dynamic processes, on ideas of individuals being picked up by others, or on controversial discussions that help to illuminate and understand the research topic from different perspectices.

 

In-depth (One-on-One) Interviews

In-depth interviews are particularly suitable for topics

  • in which focus groups, based on social desirability,  would inhibit the openness and impartiality of participants. 
  • in which individual ratings of uninfluenced participants are important.

In explorative one-on-one discussions we find out lifestyle habits, usage motives and needs.

Ethnographic Interviews

We always recommend ethnographic interviews if it is particularly important for the research question to get to know the consumer or user in his real living environment. We visit the respective participants at home and:

  • See how the product is integrated into their everyday lives
  • Watch their usage habits
  • Explore specifically based on observations
  • Accompany them at different touch points along the customer journey.

Expert Interviews

Not every research question is so simple that it can only be answered with consumers or users. We recommend interviews with experts for complex or future-oriented questions:

  • Experts of special branches
  • Experts for future-oriented technologies
  • Experts of social developments

 

 

 

 

Experts are handpicked and difficult to replace. You don’t want to leave the successful recruitment to chance. Therefore, we research and recruit every expert ourselves and already have a broad network.

Workshops

Workshops are an essential part of the product development process or a user-centered development:

  • Lead User Workshops
  • Expert Workshops
  • Creative Workshops
  • Ideation Workshops

Creative Ideation Sessions generate concepts and product ideas. Workshops are not a standard tool. We design each workshop individually.