Publications

  • "Erzähl mir, wofür du stehst." Kaufentscheidungen werden bewusster getroffen; Markenloyalität infrage gestellt.  In: marktforschung.de, Jan. 26th, 2021.
    • Chances and risks for brands in times of Corona in the German middle class.  
  • "Mobilitätsmuster in Millionenstädten". In: Research & Results, 06/2020.
    • Methodological advantages of a two-stage study consisting of a diary app and focus groups when approaching the true actions of respondents. 
  • "Das Fahrzeug der unbegrenzten Möglichkeiten.“ In: Planung & Analyse Online, June 13th, 2018.
    • Smart cars have the potential to revolutionize driving. Artificial intelligence and voice control can create a true added value for its users and has the power to change lifestyles.
  • “Powerpoint war gestern.” In: Planung & Analyse, 03/2016.
    • How to implement consumer insights with Insight Action Workshops.
    • Methodological abstract
  •  “Peering into the Future.” In: Research World, 03/2008.
    • Marketers need to address the downside of globalisation and what it means for brand management.
    • Two-stage, qualitative Delphi method

 

 

speeches

  • "Von Wohnzimmern und Elfenbeintürmen. Warum ein Insight Action Workshop hilft." At Research & Results Messe in Munich, 2017.
    • About Living Rooms and Ivory Towers: The Benefit of Insight Action Workshops.
  • “Changing Values, Changing Radio?” At Radio Days in Copenhagen, 2011.
  • “Delphi Scenarios”. At M-Motion-Tag in Frankfurt, 2010.
  • “Vision 2017”. At ESOMAR World Congress in Montreal, 2008.